Cycle 01Apr 2023 → Sep 2023
I Am the Content
The first cycle: challenges from drawing an audience and the art of filming to replying to comments, and the first pieces the trainees made on their own.
- Place
- —
- Trainees
- —
- Published
- 125 pieces
A creators’ academy since 2022
The hub of content creators
Training the next generation of media creators — training, a living library, our creators, and production tools, in one place.
🎓
Academy trainings
4 funded cohorts since 2022 — and certified paid trainings are on the way.
📚Content library
208 publications from iContent's channels — searchable, filterable, playable.
🤝Creators
The creators of iContent — their channels, their numbers, their best work.
🛠Creator studio
An AI-powered workspace that coaches creators from idea to script to storyboard. In development.
The academy so far
iContent is a content-creation academy, launched in 2022. It gives aspiring creators structured training and production resources to produce professional, impactful media content.
Four funded cohorts have run to date: “I Am the Content” (2023), the Innovation grant (2023–2024), “Voices Unseen” for marginalized creators (2025–2026), and the MADA content-creators program (2026).
I Am the Content (FRL)2023-04 → 2023-09Completed
Innovation grant2023-11 → 2024-02Completed
Voices Unseen: Empowering Marginalized Creators2025-08 → 2026-02Completed
MADA — Content Creators Program2026-06 → 2026-07Active
Full details of each project, including donors and budgets, are available upon request.
1 active now
Every cycle, in its own work
4 training cycles so far. Pick a cycle; tap a video to play it.
- I Am the ContentApr 2023 → Sep 2023
- Innovation grantNov 2023 → Feb 2024
- Voices UnseenAug 2025 → Feb 2026
- MADA — Content Creators ProgramJun 2026 → Jul 2026
Cycle 02Nov 2023 → Feb 2024
Innovation grant
Challenges in teams — spelling, a script in a minute, filming, lighting, the art of the reply — with trainings in between, and the pieces the trainees made on their own.
- Place
- —
- Trainees
- —
- Published
- 154 pieces
Challenges
Produced work
Cycle 03Aug 2025 → Feb 2026
Voices Unseen
Trainings and filming sessions, and the pieces the trainees made afterwards.
- Place
- —
- Trainees
- —
- Published
- 39 pieces
Produced work
In training
Cycle 04Jun 2026 → Jul 2026
MADA — Content Creators Program
Four challenges, six teams, and the pieces the trainees made on their own.
- Place
- —
- Trainees
- —
- Published
- 35 pieces
Challenges
Produced work
Collaborations
Campaigns on issues that matter, made with the people and organisations behind them. Sometimes we train and coach the team that makes it; sometimes we film and edit it ourselves.
Lesh hiye — ليش هي2026
Why her? Hate against women, online
A campaign on the hate women face online: how fast it is made in the age of AI, what it leaves behind in the woman it targets, and what she can do about it. Five reels in Arabic with English subtitles, with a psychologist and a lawyer among the voices. iContent filmed and edited the campaign.
- Reels
- 5
- Our part
- Filming and editing
- Language
- Arabic, English subtitles
WARD Association — Hakki2025
My right at work: no exploitation, no abuse of power
A campaign for fair and safe workplaces: exploitation at work and what it does to people, abuse of power and favouritism, and the changes the labour law needs, from real protection to cases that can move without a complaint. Seven videos with the women behind the campaign. iContent filmed and edited them.
- Videos
- 7
- Our part
- Filming and editing
- Language
- Arabic
DW Akademie, with Utopia — Baynetna2025
Jana's story: what dialogue changed
A portrait of Jana Chaar, a citizen journalist from Tripoli, and what the dialogue sessions of the Baynetna project changed for her: from shyness at the first session to hosting her own podcast, on subjects from child labour to buildings at risk of collapse. Made for DW Akademie's Dialogue Formats project with Utopia. iContent wrote the concept and storyboard, filmed and edited it.
- Films
- Portrait (2:08) and short cut
- Our part
- Concept, filming and editing
- Language
- Arabic
Shoufee! — شوفي!2025
We won't be silent: stereotypes, answered
A series of short dramas on the labels people are given: a woman judged by her looks at a job interview, a child written off by how he looks, an old man still working when he should be resting, and a girl lured by fake messages online. In each one, the person facing the label takes it apart in their own voice. iContent mentored the team, and filmed and edited the series with them.
- Films
- 4
- Our part
- Mentoring, filming and editing
- Language
- Arabic, English subtitles
HDA — Himaya, Daem wa Ataa2025
Sexual and reproductive health, in plain words
An eight-day training in filmmaking and content creation, then a campaign the trainees made themselves in three production teams: a vox pop on the street, a Q&A, a sketch, specialist videos and infographics — 14 pieces published in 11 days. iContent trained the teams, coached every piece and helped produce the campaign.
- Training
- 8 days
- Made by
- 3 trainee teams
- Reach
- 147K views · 629 interactions
Facebook and Instagram, from the campaign's own insights report.